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An insight into Amazon Marketing Strategies

 

An insight into Amazon Marketing Services (AMS)

AMS is a collective phrase that details several Amazon advertising services for retailers like Sponsored Products, Amazon Sponsored Brands, and Amazon Display  Ads.

Do I need AMS?

As per, Marketplacepulse, Amazon has 2.5+ million active sellers on its square, and wait, there is room for you too. Over 25,000 sellers on Amazon make more than $1 million in sales with 200,000 sellers earning more than $100,000 in sales.

Does that ring a bell? Shoppers trust Amazon. Feedvisor accounts that 89% of buyers opine they’re more likely to buy from Amazon than other eCommerce platforms.

In brief, by selling on Amazon you can take home some extra revenue. If this global miracle interests you, read further to find our guide to Amazon influencer marketing and find your way to push your brand and products to millions of Amazon customers

 

Sponsored Product Ads on Amazon, Satgam’s narrative:

Customers reach Amazon for a reliable shopping space to discover, research, and purchase products. Sponsored ads place your assortment and point upfront to engage audiences, so you can extend your brand recognition and a devoted customer heart.

Spread to shoppers, drive sales, and repetitively raise your audience with sponsored ads. Satgam plans for you the best ads to meet your goals at a dream scale assessing your level and budget.

Touch allied customers

75% of Amazon customers start their buying with the Amazon search box. If you meet them there, you got the first hook. Sponsored ads put you up along with the top-performing products and brands. To add more spice to your marketing, at all the relevant spaces of the customer browsing, boom, you are there. 

Chart trending upwards

For a product to gain its organic customer base and recognition is a deep ocean dive, with sponsored ads that suit your budget and target audience, you get to chart at the same place a popular performer took many months to climb up to. Not just that, the creamy layer of sponsored ads is that you are there with the organic results in Amazon SERP, mingled as kith and kin.

Satgam keeps recording your performance as a sponsored contender, we analyze the results and come up with solutions to keep you up in the race. Every metric from customer reprisal to surveys and reviews, we watch them all for you.  

Satgam feeds you easy insights of your performance and comes up with easy and open solutions

Amazon provides all its vendors with easy-to-understand reports. Though claimed to be easy, it is as tedious as it can be to understand how shoppers discover and buy your products and engage with your brand. In a fast-changing world, the most permanent one is the change in how a buyer expresses himself.

Satgam keeps watch on all the key indicators like suggested keywords, changing search trends, and new-to-brand metrics. We assist you to crack these insights into action, and optimize your campaigns to bake the most out of your investment.

 

Sponsored Brand Ads on Amazon

Feature products of your choice along with your logo and custom headline with Sponsored brand ads. What more amazon has in its bag is a custom landing page or store for you. You don’t need the skill in coding or web design, amazon lets you build your landing pages or store with simple pre-designed tiles and templates. You only need to know ‘drag and drop’.

Sponsored brand ads are the first to turn up in the search result and are enlisted on top, combined with mid-spaces of the search results page. They aid a customer know your brand, your product range, and your brand store.

With an eagle’s eye on the budget and resources, Satgam guides you to capture newer audiences, and drive thought for your products. If your ads are on the top, it lifts your brand visibility. Better familiarity = more transactions!

You need the below to set up your sponsored brand ads

  • A registered seller account under the Amazon brand registry
  • A unique Amazon store. ‘Unique, we will help you with the meaning and intonation.’
  • Top-selling products

 

Should I run sponsored brand ads on Amazon?

Any sane person understands the need and significance of brand ads by looking at the number of active shoppers and sellers on Amazon. Driving brand awareness is a significant part of sponsored brand ads.

 

Amazon Sponsored Display

Amazon sponsored display ads allow you to display your ads to customers who have viewed your products or similar products. They help you bring exposure to new launches, from both existing customers and new ones. What makes them effective is they are CPC (cost-per-click) ads and use buyer demographics to target audiences based on their shopping history.

The main backlog of these ads is that they are not shown on the search results page.

 

Finally, let us talk about our story, you and us:

Aim at your core business, and charge us with the responsibility of your marketing needs. Marketing is not a simple thing, there’s so much more which can consume a lot of your time. And, running advertising on Amazon involves risks, only experts understand.

We approach the projects with keyword research, Amazon SEO, audience targeting, PPC optimization, and more.

Get a free quote or call our consultants for more updates.

 

 

FAQ

How is advertising on AMS different from my other marketing modes?

Advertising on amazon splashes your product directly on the customer’s attention, while all others are passable be it on hoardings, billboards, pamphlets, or electronic media. And to be specific the campaign’s run is always under your control, you can start or pause them or change campaigns at a click as you choose.  Budget allocation, budget use, and expense all happen in your surveillance as you plan.

What payment options are available to me with advertising?

Debit and credit cards pay by invoice, amazon gift vouchers, .. etc.

 

Become a vendor with the below steps:

  • Create a Vendor Central or Advantage Central account.
  • Choose what you would like to advertise.
  • Decide your budget.
  • Launch your campaign.

 

Four essential facts from the AMAZON

  1. You decide your level of investment. Set a daily budget that meets your needs. We generally recommend ensuring you have enough budget to get impressions, clicks, and sales.
  2. You can change your budget at any time. Increase or decrease your daily budget in seconds—even when your campaigns are running—to meet your evolving needs.
  3. You can see the impact on your sales. A sale is attributed to a campaign when a shopper that clicks an ad purchases your brand’s products on Amazon within 14 days. Our reporting lets you chart your ad-attributed sales.
  4. You can control your message. Our solutions let you reinforce your brand’s value proposition, helping you tell an authentic and engaging story to Amazon shoppers.

 

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